Top Industry Using VR Technology for Customers

With the advent of the next-gen VR technology, industries across the globe are working on implementing it in their workforce for enhanced productivity. You might think that VR or Virtual Reality is designed specifically for gaming, ads or entertainment, but the potential of this technology is so vast that businesses can’t afford to stay back! It is an all-new way of achieving success and has given a new dimension to industries.

Brands are turning more towards VR app development services to come up with dynamic apps, thus boosting customer engagement. As per the statistics, the worldwide consumer VR market is expected to reach $2.6 billion by December 2020.

With the help of VR, a brand can connect with their customers better in a more engaging manner than ever before. Additionally, this technology can also be extremely beneficial for employee training purposes. The spectrum of Virtual Reality, however, expands beyond to many other applications, such as in industries like healthcare, retail, marketing and advertising, education, and of course, film and entertainment.

Let’s check out the innovative ways these industries have mastered VR in a successful manner.

1. Healthcare

We all desperately wish to live in a perfectly Utopian world with no diseases, now in this pandemic situation more than ever. To help us stay healthy and fit, the healthcare industry is showing fascinating results in VR applications that would make our world a better place to live in. Some of the popular applications of Virtual Reality in the healthcare industry include VR surgeries, VR anatomy, and emergency training.

2. Retail

You can use VR in your retails store to attract more customers and improve their overall buying experience. In a research study conducted, about 70% of customers have admitted that they love virtual shopping and prefer that most of the time. Everybody loves to shop in a unique manner and tend to visit a store that offers a visually attractive and more engaging purchasing experience. For example, with VR apps, you can try out a new dress virtually while sitting at home.

3. Marketing and Advertising

Advertisers and online marketers today are continuously searching for better ways to increase their reach and to increase customer satisfaction. Instead of boring one’s customers with the typical advertising techniques, businesses are working on developing VR apps to put forward their products in a more engaging way, often simulating the showroom or retail shop style. It acts as one of the most flexible tools that bring in more traffic and promise a drastic increase in revenue.

4. Film and Entertainment

Isn’t it fun to watch near-to-life films or play games and have the most immersive experience? We all enjoy watching our favourite movies in 3D. Now, Virtual Reality is gradually taking over the film industry, we are sure to be a part of the fun more in the coming days. Cinematic VR, a new term in the field, used a 360-degree filming technology to enhance storytelling approaches.

5. Education

Education is gradually being made more interesting and fascinating, especially for young learners. Living during the tough times after the COVID-19 outbreak, online learning has become the new normal and it is being developed as a more interesting and efficient field. Both young and adults love to have an immersive learning experience and increase participation through workshops, webinars, and simulators.

Starting from the law of physics to mathematical formulae, VR simulators can enable you to upgrade your skills and end up getting better grades. Children would like to be a part of a stimulating environment, such as that of a plant growing, how a machine works, or even how our Solar System looks like!

6. Construction and Real Estate

VR technology is one of the most widely used technologies in the real estate and construction industry that enables visitors and potential consumers to look up a particular site or building. Virtual Reality helps them to have a better visualisation of the interior and exterior design, thus persuading a person to buy a property. According to reports, about 75% of the users implement VR apps and platforms to help the target people have better viewing experience.

7. Sports

Needless to say, sports attract millions of enthusiasts who can’t wait to watch their favourite matches on TV or live on the field. Simulating a real match with VR technology can let you have a live match-watching experience at the comfort of your home. It uses 360-degree cameras to record a match and broadcasts live events, allowing you to have an on-field environment.

8. Tourism

Tourism is one of those industries that makes the most use of VR technology. With the help of VR app development services, they can introduce a smart application that guides tourists and visitors to a particular place in real-time. With the new 360-degree videos, one can visualise a location better even from a remote place. This allows the potential visitor to have a virtual tour before visiting a destination so as to make better vacation plans.

The Future

Virtual Reality is definitely going to take over the better portion of all known industries worldwide, thus changing the way businesses work. Moreover, the virtual world has become our sole marketplace in times like these when we are staying back at home. People have started exploring new ways to harness the many applications of VR and make the digital world a better place for the next generation.