What is Inbound Marketing?
Inbound Marketing is an approach focused on luring qualified prospects that build trust and reliability for your business through content and interactions. It includes methods like Social Media, Blogging, SEO, Social Publishing etc.
What is Outbound Marketing?
Outbound Marketing is the popular method of marketing where marketer initiates conversation and sends a message out to the audience. It includes methods like Tradeshows, TV Commercials, Print Advertisements, Email Blasts, Cold Calling etc.
What expert says?
As per the survey, 90% companies and businesses found that Inbound Marketing is more effective than Outbound Marketing in today’s world. In Outbound Marketing many people who are not in their target audience are also exposed to their message, which makes the cost of advertising on these mediums less effective.
While Inbound Marketing is cost effective, easy to implement and also shows the creativity of marketer.
Here are the 6 key reasons that Inbound Marketing is the best investment for small businesses who are looking for an adequate marketing scheme for customer acquisition.
| INBOUND MARKETING | OUTBOUND MARKETING |
|---|---|
| Inbound Marketing Strategy says “Found Customers” | Outbound Marketing Strategy says “Find Customers” |
| Inbound marketing is less expensive and anyone with the right skills can do it. | Outbound marketing is a very expensive endeavor. |
| It is two way communication where the customer interacts with the business in a dialogue | It is just a single way communication |
| Easy to implement and frame the creativity of marketer | Hard to implement with minimal results or responses |
| Puts your message in front of your target market with right content marketing strategy, they will be compelled to see what you have to offer | Puts your message in front of people whether they want to hear it or not |
| Content marketing, blogs, events SEO, Social media are the tools of Inbound Marketing | TV commercials, print advertisement, email blasts, cold calling are the tools of Outbound Marketing |
Conclusion
At last, as per the discussion with many marketers, Inbound marketing is more effective to attract more customers. Keep your website and ranking up via content marketing, blogs and most engaging Creative Corner. Customer will find you, you don’t need to find customers. Inbound Marketing is better to focus than Outbound Marketing.
