It’s Not just SEO Anymore, It’s Online Marketing

In the world of marketing SEO is not a new term but for digital marketers (specifically for international marketers) definition has changed. Let’s have a what was SEO and what is SEO?

What was SEO?

All major search engines such as Yahoo, Google, and Bing have basic search results, where web pages and other content such as local listings or videos are displayed and ranked based on what the search engine considers most appropriate to users. Payment is not involved, as it is with paid search ads. It is commonly seen that Internet users don’t click more pages to search results (in simple terms, you will click on any of the results which appear on the first result page), so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website easily ranks in organic results of a search, the greater the chance that site will be visited by a user.

What is SEO?

Apart from traditional SEO techniques social media and technological advancement are more responsible for the drastic change in SEO tactics development. After a boom of social media and smartphone technologies, users have handy access to the internet all the time. It’s a noteworthy point for every marketer that Online marketing and social media help to have a better and instant relationship with the potential customers. These channels will help to engage with the customers directly wherein a strong relationship created and they become personally interested in brands and services. This will further enhance the brand visibility and loyalty among customers. It will be a great advantage to have active internet audience to spur up the marketing activities and will also give higher RoI for the marketing budgets.

Business owners must understand that offline and online marketing are becoming co-dependent nowadays. People’s behavior can affect presence online and offline, also impact brand and overall marketing results. Digital marketing has influenced people’s purchasing power these days, and one of the most significant strategies being implemented is right SEO(Search Engine Optimization) strategies. SEO is one market which consist ton of tools to help. Whether for researching or competitors’ backlinks, trying to identify keywords and occurrence terms, or simply trying to monitor how the site is ranking. Here are the most prominent SEO tools and platforms on the market.

Some key features of search engine optimization platforms nowadays:

• Keyword Research & Ranking Keyword research is the initial step to a successful SEO strategy. Those successful with SEO know what people are searching for when discovering their business in a search engine. The keywords use to drive targeted traffic to their products. Start brainstorming latent keywords, and see how the competition seems by practicing Google AdWords Keyword Tool. If some keywords are too competitive then go with long-tail keywords (between two to five words) than will be easier to rank. The longer the keyword, the less competition for that phrase in the engines.
• Scraping & Internal Analysis – Tools that analyze site hierarchy, page speed, page construction, and other related issues are fantastic for correcting issues which might be less obvious but that may cause great problems in ranking.
• Content sharing – It’s right, content is king. Search engines have stated that creating quality content is the best way to not only for keyword ranking but also create positive user experiences. Content is the perfect grail of search engine optimization. Great content answers the question which users are seeking for, ranking on search engines is very difficult. It will also go a long way with making sure that it will educate the consumer, and will lead to boosts sales. So as a business owner, one can market their content in form of presentations, infographics, case studies, press release, blog, videos, newsletter, etc.
• Email marketing – A targeted email marketing campaign could be all that stands between transforming one-time buyers into regular purchasers. An experience in designing and implementing targeted email campaigns, results in a positive ROI for customers.
• Social Media Marketing – Nowadays, Social Media is the online marketing superstar. Social media marketing is more than having a LinkedIn or Facebook Page and a company Twitter account, it is about commitment and two-way communication. There is no one size fits all strategy while social media can work for small, medium and large businesses similarly. From establishing brand awareness and efficiently managing customer service to reputation management and communicating the advantages of a new product, social media can help to convey the message in a unique way.
• Pay Per Click – For some business, Pay Per Click marketing may be a suitable method of gaining targeted traffic. This is where one can create an ad or multiple ads and bid on related keywords. This makes it a good short-term source of business for websites that have just launched or for those which may be new to the SEO process. Whilst PPC is frequently used in this way, for some enterprise, it may go hand in hand with SEO on an on-going basis, or for those not likely to invest in SEO, can be a standalone revenue stream.
• Link Building – If a site is linked with such sites with poor search engine authority, will result in a terrible time ranking. Being able to analyze the quality and volume of the links that are pointing to domains is imperative for advanced troubleshooting of competitive analysis and ranking issues.
• Data Analytics – Strangely missing from many of these platforms is the ability to aggregate, tag, categorize, data mine and develop reports across huge sets of keywords.

It is high time to give importance to online marketing as this will help business owners to reach out a large set of customers. It is essential to make use of all forms of medium to have effective marketing and advertising. Social media and networking sites play a crucial role in improving the brand visibility. There are infinite people stick to the computer screens and this number is expected to go higher at a faster rate year on year.

When it comes to perfect online branding and marketing pitch, don’t fly blind. It require the team efforts which requires people from diverse expertise such as content writer, branding developer, marketing executive, search engine & social media optimizer. Get experts to help you with this. We at 9series are having all-rounder SEO experts, who are the champ when it comes to SEO & online marketing. We are delivering highly efficient result over traditional SEO services with our Online Marketing expertise.