Achieving Online Expertise with Lead Generation in 2020

A lead could be anyone who shows interest in a company's product or service in some way, shape, or form. After they communicate with a business organization, they usually hear from them when they submit personal information for an offer or subscription. As the world evolves, new business development models come to the fore for generating significant flows of qualified leads for companies and clients. The adoption of the latest online lead generation techniques has been relatively slow in the industry. It is still a misconception that referrals and networking are the only ways to generate traffic and convert them into leads.

When you turn a site visitor into a lead, and it becomes a customer, you’ve done your job. However, you also need to follow up on that accomplishment. An engine that runs on successful lead generation is the primary reason behind keeping the...

Difference Between Marketing & Branding

Are you among those who think that marketing & branding is the same thing? Have you been doing your marketing thinking that you are doing the branding too of your company? Well, then let me tell you that you have got it all wrong, there is a whole lot of difference between the two. Branding is who you are and marketing is how you build it. Branding is strategic, while marketing is tactical. Let’s dig deeper into each of the two. As a digital marketing agency, you must know & be able to tell your clients the difference between the two. What is Marketing? Marketing is the process used to build a connection between the customers & the company. There are many activities like advertising, selling, exploring, creating products based on the demand adding to the company’s profit. You can use a variety of strategies and platform to market...

Digital Marketing Trends You Can’t Ignore

2018 is already halfway through and we have witnessed many changes in digital marketing. Its impact on the people and businesses has become impossible to ignore anymore. You can no longer stay away from Artificial Intelligence or the various visual search engines as these are the top digital marketing services all businesses are opting for as their marketing strategy. Every brand is trying every possible way to connect with their audience in a unique way through all the social media platforms. Facts As per a report, in 2018 - There are 4.021 billion people using the internet globally which is up by 7%. - There are 3.196 billion people using various social media platform which is up by 13%. - There are 5.135 billion people using mobile phones which is up by 4%. Source Here are the top best social media marketing trends you should not ignore....

6 Reasons to Boost Up Business in Digital marketing

Marketing has made considerable progress from the meeting rooms and it's significantly more entertaining to play in the advanced advertising space than it’s ever been before. Today, it is an industry that prizes creativity, as well as depends vigorously on information and direction from analytical sorts; the individuals who know how to associate with others, and the individuals who appear to dependably exist on the main edge of innovation. Here are six reasons why today's advertisers appear to be more joyful and more connected than any other time in recent memory in this developing field: 1. Enjoyment in Innovation Creativity is the key attribute that is most required and demanding innovation in 21st-century business characteristic challenges. Marketing has always been a creative development, yet digital marketing raises the entertainment to one of the development. Creativity admires to convey something new, however, advancement is about conveying something to the table that progresses...

The Engine of Advertisement with your DNA

You have opened a business, and you got a few customers with a reference or without reference. The owners themselves know that there wouldn’t be a steady footprint of customers in the coming days because there are competitors and they would eat the shares. The majority of business owners faces few common questions such as “How can I have more customers? How can I make my business steady? How can I grow my business to the next level?”. Here, the most important thing is to get the name out there. Either your customer does it for you or you yourself. When you want to do it for yourself, it’s all about marketing & advertising. "Creating ideas and building brands that truly matter to people" - Leo Burnett Well, at this stage you may be having a next question “what type of advertisement I should go for?”. There are...

Things You Should Keep in Mind for SEO 2016

The term Search Engine Optimization is self explanatory and it adds lot of values to the individuals, startups, SMEs and enterprise businesses. It has already gained more than enough importance in itself. It’s advisable to have knowledge of latest dates from SEO point of view in 2016. The Approaches to keep a business on top of a search in this competitive digital world has been changed. The technologies and strategies that we were using earlier may not be beneficial in coming days.

One cannot rely on traditional SEO only . Search engines changes their algorithms at regular intervals. So, one must remained aware about these changes, even it is not the requirement from the client end, but if we align and implement the same. The end result may exceed the client’s expectation.

The years from 2011 to 2014 were highly known as a years...

Technology Trends for SMEs in 2016

The world is moving quickly when it comes to technological headway. In this article, we will be talking about Business Technologies for SMEs and New Startups. The year 2015 was all about Social Media as well as Smartphone Generation. But, 2016 won’t be same. In this year, we will be able to see the following trends for SMEs and Startups.

Device Adaptive Online Presence

The smartphone industry is on a boom, and it is resulting into more smart customers who have access to the world on their fingertips. The statistics shows that in the USA, a smartphone mobile user is spending 1.8-hour average. New startups and SMEs are considering this data as a significant game changer. Switching to a Device Adaptive or Responsive website development for business is one of a good strategy that helps small business to reach more dormant customers worldwide. 86%...

It’s Not just SEO Anymore, It’s Online Marketing

In the world of marketing SEO is not a new term but for digital marketers (specifically for international marketers) definition has changed. Let's have a what was SEO and what is SEO?

What was SEO?

All major search engines such as Yahoo, Google, and Bing have basic search results, where web pages and other content such as local listings or videos are displayed and ranked based on what the search engine considers most appropriate to users. Payment is not involved, as it is with paid search ads. It is commonly seen that Internet users don’t click more pages to search results (in simple terms, you will click on any of the results which appear on the first result page), so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website easily ranks in organic results of...