Beacon Technology is Giving New Edge To The World of Marketing

What is buzzing Beacon Technology?

Beacons have been buzzing since 2013 when Apple first launched iBeacon technology. iBeacon is Apple’s innovation of Bluetooth low-energy (BLE), a wireless technology to develop a unique way of presenting location-based information and services to iPhones and other iOS devices. iBeacon landed in iOS 7 that means it functions with iPhone 4s or later, iPad (3G and onwards), iPad mini and an iPod touch (5G or onwards). It’s nothing much, the same BLE technology is also congenial with Android 4.3. and beyond. Apple’s support for Bluetooth (iBeacon) has brought the technology on the map and driven its growing adoption.

How it works?

• Using the Bluetooth low energy signal, beacon activate an application to deliver targeted offers which are meant to encourage customers to purchase more during their visit to a restaurant, business or retail store. Beacon marketing can also be utilized to compensate frequent visitors and convey helpful content to consumers during their shopping or wait for service. You should be know how one can use beacon in their business here is some examples for that.
  • Access control / Security
  • Asset Monitoring / Tracking
  • Auditing / Task Management
  • Augmented Outdoor Advertising
  • Automated Check-ins
  • Content / Media Delivery
  • Coupons / Offers
  • Feedback / Rating
  • Customer / market research
  • Indoor Mapping
  • In-store Customer support / service
  • Online / Offline retargeting

Uses of Beacons in Various Industries:

• Beacons are a beneficial new twist on location awareness, tying an uncommon ID to a small device that applications can use to discover not just location but another relevant context about the beacon’s location or what it is connected to. It seems like that this new and best way of connecting with customers. Let’s see how beacons technology is helpful in different fields:
  • Beacons to Retails: This technology has tremendous potential to intensify the shopping experience, making it quicker and effortless for customers to access the products and its information that they are looking for or offering special discounts to loyal shoppers. It can also give retailers with invaluable data about their customers’ shopping habits along with the activity of their staff, enabling them to make advancements to the store layout by recognising store flow, maintaining service standards and operations which will benefit both customers as well as retailer.
  • Beacons in Education: Beacons can be used as digital bulletin boards for courses or structures for students. Can know if your child is in class, he is skipping or if he arrived late or not. Teachers can publish information about their classes or exams.
  • Beacons in Banking: When a customer walks into a branch, their device would give a welcome message. It will display the summary of services; maybe a personalized map of the office, or possibly a special offer reflecting the customer’s personal bank history. Customer analytics can be used further by the bank, as they can collect data on traffic patterns to assist them manage their business.
  • Beacons in Marketing Research: Market research firm strength is steering the use of beacon tech to gather automated data regarding shopper interests and behavior for its retailer customers. To date, a handful of its consumers—typically, huge supermarkets, and other retailers—are serving as test sites for the technology, that consists of beacons installed around store counter, entrances and sale counters, as well as an application to help the company collect data about the locations and actions of shoppers who are members of its research panel.
  • Beacons in Entertainment: Using Beacon in Entertainment, Customers will likely be able to receive rewards in games they play, depending on their activity within a shop. When passing by a cinema, receive vouchers or information about it. Augmented laser tag games.

Our 9series team of beacon application developers has wide expertise in developing beacon application for various industries such as hotels, malls, education institution and many others. Our design experience, that is vigorous and engaging for your customers. Our ibeacon developers develop smart mobile apps which are compatible with beacon technology to deliver value added content to customers, across the world.